8 Little-Known Steps to Successful Digital Signage Content

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No matter which medium you use in order to convey your message you are always going to need content that is engaging. It is the same with digital content as well. A lot depends on different factors like the words you have chosen to the font that has been selected. There are so many nuances that have to be kept in mind just so that you are able to reach your targeted audience properly. These days, a lot of companies – especially of the smaller and medium varieties – are using these screens.

  1. Keeping the text simple and clear

Ideally, you should use black and white text as it would be easier to read for people. You can always use color by way of headlines and images. You should ideally go for contrast – the screen can be dark and the text can be light or the other way round. When you are going for digital displays it is always better to use sans serif fonts – you will find that there are plenty of such fonts. You can present the important text in bold and italics, or just highlight it. It is also important that you ensure that the text can be read from up close and afar. It is better that for every 10 feet from the display screen you increase the text size by an inch.

  1. The importance of timing

When you are using slideshows alongwith scrolling images it is also important to provide the time so that people can use the information in a better way. You can do this by going a little slow. If you are going too fast you can be sure that you put off the viewers and they will not be able to take in all the information that you wish to provide. However, it is also not advisable to go too slow as that can have the similar effect as well. This is why it is best that you have each screen play out for around seven seconds.

  1. Use visuals that can grab attention

Your screen is not going to talk for itself. This is why it is important that your visuals and texts do that for you. You can achieve this goal with dynamic. If you are going to use brand images, use ones that you use the most often in different media. You should also have the brand colors run so that people are able to identify with what you have to say.

  1. Placing a call to action

Each and every screen being used by you should have a call to action that should ideally start with a verb. It is also important that your subject remains close to the verb.

  1. Do not use a lot of motion

Never use too much motion at the same time, a mistake that people often make with this media. If you do use an excessive amount of message it can have a bad effect on the message you are trying to provide. Even when you use motion you should have a static logo or text box that will act as the screen’s grounding point. Also try and restrict your motion to the edges as that is better than having it bang in the middle. It is very important that the most crucial features remain static.

  1. Content should have variety

It is very important that your content suits what you wish to use it for and for the location where it is being shown. Following are some examples of such content:

  • Announcements
  • Sports scores
  • Date and time
  • Business hours
  • Tickers
  • Visitor welcome letters
  • Menu
  • Speaker biographies
  • Social media
  • General content
  • News headlines
  • Press releases
  • Staff profiles
  • Volunteer drives
  • Videos
  • Way-finding information
  • Advertisements
  • Audio, video and television feeds
  • “How to”
  • Stock updates
  • Instructions
  • Honors and awards
  • PowerPoint presentations
  • Health tips
  • Daily specials
  • FAQs
  • Loyalty programs
  • Donor thanks
  • Company news
  • HR information
  • Event schedules
  • Holiday hours
  • Statistics and charts
  • Auditions
  • Event promotions
  • Meeting times
  • RSS feeds
  • News, weather and traffic alerts
  • Polls and surveys
  • Website and landing pages
  • Shuttle maps and times
  1. Content is the king

Your content needs to be entertaining and yet educative and informative at the same time. You can use literary devices such as alliteration and rhyming in order to help people memorize and retain the information you provide easily. In most cases, people do not remember more than three items at any time. It is very important that you provide a precise and clear message that is packaged with the right screen time that enables people to retain information well.

  1. Managing the content remotely

You can manage the content either manually or remotely. However, remote management is the best way. You need to have systems that are fitted with the capability to be managed remotely. These screens can have software that can incorporate social media channels such as Digg, Instagram, Google Calendar, Google Drive, Picasa, Google Plus, YouTube, Facebook, and Twitter. They can also incorporate browsers as well as provide a greater amount of support for software that can integrate customers to a greater extent and customize the content just the way you wish to.

Read “5 Amazing Simple Ways to Use Digital Signage for Restaurants”& “10 Great reasons retailers should embark on Digital Signage

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